If you’re new to online advertising, and your company has been thinking about it for a while, then of course you’ll be tempted to venture in. However, marketing staff who have no clue how to run an AdWords campaign within your company will most likely be in charge of running it. Well, here are some words of wisdom!
The biggest, most stupidest mistake you’ll ever make is running a one week or two week campaign, and then stopping it when no sales come in.
When you stop your AdWords campaign early, you’re wasting your time.
Somehow, companies large and small expect to spend pennies on AdWords and rake in thousands of dollars in sales overnight.
Sadly, this does not work in the way you think it does. For example, if you sell cars at a dealership and your budget is only $6000 per month in AdWords spend. You might not get anywhere close to your increased sales goals. To prove my point, a typical dealership is expected to sell one hundred cars per month, with an average price of some $20,000 per car. That’s $2,000,000 in sales over a month. At this rate your AdWords budget is a third of a single percent. If that sounds silly, then you got that right! No serious Ad Agency will take your account, and your current marketing directors will be confused as to why sales are not happening.
Instead of being thankful that digital advertising is literally a fraction of the costs of traditional media, companies are penny pinching themselves into oblivion while competition overtakes them through pure spend.
You must be prepared to run your campaign for the long term. Be prepared to set up custom A/B pages, lead funnels, conversion tracking, and so on.
You’ll need to set a realistic budget too. If you hire an agency, make sure you clear with them as to what the expectation is. As a client, of course you want sales, but like I said, if that was so simple, then anyone could do it.
And then there’s Google. They can help you to set up an AdWords account, and even recommend an agency for you. If you want to venture in with a small budget, it’s better to contact Google AdWords directly.
Whether you venture in yourself, or hire a professional, just keep in mind that the appropriate budget will need to be set for the long-term to start generating the results that you’re looking for.