There are many reasons why text alone doesn’t work in terms of pure conversion numbers on many websites and landing pages. Marketers have learned that images and quality graphics (charts, icons, etc.,) play a major role in communicating to the user as to what a company’s products and services are all about.
However, images are not exactly something that a search engine can easily understand. At least not without some help from us. And when I say images, I’m also talking about any main graphics and icons on the page.
Any type of website can benefit from proper SEO optimization and there are a few ways to optimize images that can help search engines like Google figure out what the image is about (and hopefully relate this to the page itself).
However, I am going to be careful using the term “SEO” and “image” mainly because what I about to show you is not something you can (or should even consider) abusing by black hat techniques such as keyword stuffing or hidden text.
Increase your text content in some way. This means you might need to consider text that’s either above or below the graphic. You can create headings, small paragraphs, and so on, but just ensure it’s something useful for the user to read, and has some sort of meaning.
You may also consider image captions if you can. Captions can be fun facts that relate to both the page or the image itself. Get creative!
Use the ALT tag to add a complete description to the image that search engine spiders can actually read and understand.
Just keep in mind, ALT tags are not the same as TITLE tags. For SEO purposes, you may simply just include the ALT tags. For usability purposes, you may also add the image TITLE tag
While the ALT tags tells search engines like Google about the image, the TITLE tag this tells the user something about the image when the mouse hovers over it, and also this tag shows up if the image is ever broken.
<img src=”photo.jpg” alt=”This is a photo of a cat.”>
Just make sure to not keyword stuff. Only use a single keyword in any ALT tag at any given time.
Utilize your blog. Create some content around your homepage or whichever page is image heavy and post it on your blog. In your blog post, utilize a text link to link up to the correct page utilizing either the keyword you want or a variant of it.
Note: if your entire website is image heavy, focus sending links from content to the homepage.
If you want to create custom landing pages, that’s an option, but a very time consuming one (but worth undertaking if you have the money and time).